Kitchener, ON – THEMUSEUM, located in Downtown Kitchener, is pleased to announce that it has selected The Cambridge Hotel & Conference Centre, which operates The Bruce Restaurant & Lounge and Bruce Caboose Food Truck and mobile catering, as a new partner to operate its King Street storefront beginning this fall.
"When selecting a new partner, we were committed to selecting a business that would operate successfully – featuring the creativity of craft beers and great, affordable food – while also creating a unique gathering place for dialogue with an overall fun atmosphere," said David Marskell, CEO of THEMUSEUM. "The Cambridge Hotel's proposal met our vision for the space and we are excited about the new opportunities this partnership presents for THEMUSEUM and the downtown core."
A call for proposals was issued in the spring inviting interested businesses and individuals to respond with their unique proposals, outlining how they could collaborate with THEMUSEUM and complement both its brand and programming while enhancing Downtown Kitchener. THEMUSEUM received a total of ten applicants and three were selected for in-person interviews based on their proposal's creativity and overall fit.
The Cambridge Hotel & Conference Centre was selected based on their extensive food and beverage knowledge and a willingness to work with THEMUSEUM's brand to serve its approximately 90,000 visitors each year. The new partnership will also attract young professionals into the evenings with a new downtown venue.
"We are extrememly pleased to play even a small part of the revitalization of Downtown Kitchener," said Martin Castellan, co-owner of The Cambridge Hotel & Conference Centre. "We feel fortunate to have been given this opportunity to bring our team's creativity, passion and artistic flair for great local food, craft beer and overall experience to the community. Along with General Manager Billie-Anne Arthur and Executive Chef Aaron Clyne, we are working through design and menu concepts that we believe will be as authentic and unique as THEMUSEUM itself."
The Cambridge Hotel & Conference Centre has participated in many Kitchener community events throughout past years, including some held at THEMUSEUM.
"We are looking forward to our partnership and becoming a permanent fixture in the Downtown Kitchener core," continued Castellan.
A name for the new space will be announced at a later date, and will open this coming fall. Additional programming partners will also be announced in the coming months. The almost 1,600 square foot space has been recently upgraded and is currently being used by BarnRaising Associates to host the Stone Soup Blues Pop Up Gallery. During the last three weeks of summer it will be used for THEMUSEUM's Summer Camps.
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