Student Creators Present ALLURA | Cultivations of Imagination
KITCHENER, ON | May 5, 2025 — THEMUSEUM is proud to announce an exciting partnership with Conestoga College and The School of Creative Industries programs – including Animation, Graphic Design, Computer Animation – Motion Graphics, and Game – Art – to develop innovative immersive digital content for EYEPOOL, THEMUSEUM’s state-of-the-art digital gallery.
This unique collaboration offers emerging creative industry students valuable professional development opportunities by allowing them to create and showcase their work to live audiences. Through this partnership, THEMUSEUM supports and celebrates the next wave of talented digital artists.
“Showcasing the intersection of art and technology is at the heart of what we do at THEMUSEUM,” said David Marskell, CEO at THEMUSEUM. “This partnership with Conestoga College not only reflects the innovative spirit embedded in our community’s DNA but also allows us to provide a platform for the next generation of creators to captivate our audiences through immersive, imaginative storytelling.”
After a successful first collaboration in 2024 called CURRENT, based on the theme of “WATER”. this years’ experience, ALLURA | Cultivations of Imagination, explores the theme of “GARDEN” – a mesmerizing fusion of art, technology, and storytelling. Visitors are invited to journey through blooming landscapes, shifting seasons, and hidden wonders, experiencing firsthand the expansive visions of digital nature brought to life by emerging artists.
“Cultivating purposeful community partnerships provides our students with valuable industry-based experience while adding passion into education,” said Pejman Salehi, Executive Dean of Computer Science, Engineering, Trades and Creative Industries at Conestoga College. “The EYEPOOL has given our students ample opportunities to explore their creativity at a professional level and provide them with the space to continue to develop their skills.”
Located on THEMUSEUM’s third level, EYEPOOL stands as the only digital immersive gallery of its kind in southwestern Ontario. This 1,000 sq. Ft. gallery is equipped with 14 state-of-the-art Christie Digital Inspire projectors, alongside cutting-edge audio, visual, and interactive technology. The gallery walls and floor are transformed into a digital canvas, providing a fully immersive experience that awes, inspires & enlightens.
ALLURA | Cultivations of Imagination runs June 8, 2025, and will return in the summer months.