After securing the Canadian rights THEMUSEUM will present the exhibition in Winnipeg
Kitchener, ON | April 26, 2022 — After a successful run, November 2021-April 2022 at THEMUSEUM in Kitchener, Ontario, originally intended to be the only Canadian stop on The Rolling Stones | UNZIPPED international tour, THEMUSEUM has good news for Rolling Stones fans across the country. THEMUSEUM has secured the Canadian rights to UNZIPPED and the confidence of The Rolling Stones management to bring the world-class exhibition to Winnipeg this Spring.
The Rolling Stones | UNZIPPED will be on display at Expo Live! at Portage Place in Winnipeg from June 11 to July 31 before returning home to London, England to celebrate the band’s 60th anniversary.
“Despite the challenges of COVID, the exhibition was a major success for the community and THEMUSEUM. We’ve surpassed our financial targets, balanced our books and are on track for back to back years with a surplus. More than 20,000 guests attended the UNZIPPED Festival, with 42% of visitors from beyond Waterloo Region, positively impacting local tourism, hospitality and arts and cultural sectors through post-pandemic recovery. We garnered over 230 pieces of media coverage nationally and helped put THEMUSEUM, Kitchener and Waterloo Region on a much larger cultural map,” said David Marskell, CEO, THEMUSEUM. “Achieving these milestones has provided us with the unique opportunity to shine a spotlight on other Canadian cities such as Winnipeg as cultural epicentres.”
“We are thrilled to be able to extend the Canadian run of UNZIPPED in Winnipeg with the support and assistance of our friends at THEMUSEUM,” said Kevin Donnelly, Sr. Vice President of Venues & Entertainment with True North Sports + Entertainment – operators of Expo Live! at Portage Place. which will host UNZIPPED. “We know Manitoba audiences will be thrilled with the behind-the-scenes, all-access pass that UNZIPPED provides to rock and roll icons, The Rolling Stones.”
Following engagements in major centres including London, New York, Sydney and Tokyo, THEMUSEUM demonstrated tenacity in the race among other major Canadian cities to secure UNZIPPED as its largest exhibition to date. Over the last four months, the 10,000 sq ft exhibition transformed THEMUSEUM and provided a once in a lifetime opportunity for Canadian fans and visitors.
As the first international exhibition by and about The Rolling Stones, UNZIPPED provides visitors with the opportunity to relive the cultural phenomenon of the world’s greatest rock band and experience their legacy as the band that built rock and roll. The exhibition boasts more than 300 original objects from the Stones’ personal collection, including a realistic reconstruction of their Chelsea flat ‘Edith Grove.’ Along with instruments and stage designs, rare audio fragments, video footage, personal diaries, iconic costumes, posters, and album covers, the exhibition concludes with a mind-blowing three-dimensional Rolling Stones concert for visitors to experience..
As the band celebrates its 60th anniversary in 2022, the honour to continue hosting the exhibition in Canada is even greater. With 60 years of history displayed throughout the exhibition, The Rolling Stones have entrusted Canadian audiences with a backstage pass into the world famous rock band’s fascinating journey.
The immersive experience of UNZIPPED didn’t stop with the exhibition on display in Downtown Kitchener. THEMUSEUM’S curation of The Ronnie Wood Art Exhibition, located in the heart of Uptown Waterloo during UNZIPPED’s run, brought a wide range of artwork that spanned the artist’s talented career. The art exhibition included approximately 50 original works of art, featuring a combination of original works, prints, and setlist works. Original artwork, along with signed prints and setlists were available for purchase, allowing Kitchener-Waterloo residents and visitors to take a little piece of The Stones history home with them.
THEMUSEUM is incredibly grateful to the community, and accredits its proud sponsors, supporters, volunteers, and community members for making the Canadian debut of UNZIPPED a massive success. The community support brought forth by the Region of Waterloo, festival partners, The Fashion History Museum, Princess Cinemas and Kitchener Musical Society Band and the Kitchener BIA along with numerous bars, hotels and restaurants also played a critical role in making “The Year of The Rolling Stones” in Waterloo Region one to never forget.
Now heading west, The Rolling Stones | UNZIPPED exhibition will carry over the same positive impacts to a new city. “We’re thrilled for the city of Winnipeg. It’s exciting to watch the exhibition travel from east to west, becoming more accessible for all Canadians to relive the world famous rock band’s 60 year journey,” said Marskell.
For more information on UNZIPPED in Winnipeg, visit www.unzippedWPG.ca. For more information on THEMUSEUM visit www.THEMUSEUM.ca.
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ABOUT THE ROLLING STONES | UNZIPPED
The Rolling Stones | UNZIPPED delivered by DHL is the first international exhibition by and about the world-famous rock band. Following engagements in London, the United States, Australia and Asia, the show toured Europe in revamped form in 2020. The exhibition features hundreds of original Stones artifacts and memorabilia, offering the most comprehensive and immersive insight into the band’s nearly sixty-year journey.
Website: www.UNZIPPEDkw.ca
ABOUT DHL
DHL is the leading global brand in the logistics industry. Our DHL family of divisions offer an unrivaled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With about 380,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, energy, automotive and retail, a proven commitment to corporate responsibility and an unrivaled presence in developing markets, DHL is decisively positioned as “The logistics company for the world.”
ABOUT THEMUSEUM
We are THEMUSEUM – ONEWORDUPPERCASE. We are a new kind of experiential museum – one of maverick ideas and unexpected intersections. No dusty objects and no velvet ropes. We are a premier cultural destination dedicated to presenting fresh, inspired content from around the globe in unique and immersive ways designed to showcase art & technology at play.
Website: www.THEMUSEUM.ca
Instagram: @THEMUSEUMkitchener
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For media inquiries, please contact:
Madison Lambden, 519-994-1912 | madison@durrellcomm.com
Myka Luchuk, 613-650-9636 | mykal@durrellcomm.com