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THEMUSEUM Celebrates Colour with Interactive, Immersive Experience

14 Installations by Local and International Artists Set to Launch January 2019

Kitchener ON –

SPECTRUM is an interactive, immersive, sharable, and playable exhibition which explores the world of colour and is curated by THEMUSEUM’s Senior Director, Curation, Exhibitions & Program Development Laurel McKellar.

In response to the recent pop culture phenomenon where museums, major brands, and cultural institutions are sharing pop-up experiences, THEMUSEUM intends to bring both new and familiar concepts to its audiences. Among the collection of vibrant installations is Martin Creed’s Half the Air in a Given Space, this installation will return with Work No. 329 Pink Balloons; a favourite that visitors of all ages fondly remember and often ask “when is the balloon room coming back?”

THEMUSEUM visitors will learn about colour facts from Linda Carson, University of Waterloo professor and developer of the course, The Art, Science & History of Colour. They can also “play a rainbow” and experience how sound can affect colour, achieve sensory clarity in a green environment and much more.

“Colour as an experience is influenced by perception,” explained McKellar, “and it can dramatically affect moods, feelings, and emotions.”
David Marskell, CEO of THEMUSEUM said, “SPECTRUM is a wonderful experience that will make transformative connections for our audiences at any stage of life in a fun and unique way.”
Stress relief, improved brain function, a boost in energy and improved social skills are all a result of play time, no matter your age. SPECTRUM will unleash the inner child as guests explore the 14 colourful and thought-provoking installations, created by acclaimed international and local artists.

SPECTRUM opens January 24th and runs until September 2nd, 2019.